Ph.D. in Business Administration.
Professor
School of Management
 
Department: Management
Phone: 9874271899
 

About Me

Prof. Dr. Chinmaya Kumar Dash is presently working as Dean School of Management, and Professor in the area of Marketing & Strategy at Centurion University (Since 2023). His primary areas of interest are Marketing Management in general, Digital Marketing, Consumer Behaviour, Marketing Analytics, Retail Management and Integrated Marketing Communication in particular. Dr. CK demonstrates a teaching experience of nearly three decades in the Business Management domain across India.

Before Joining Centurion University Chinmaya Kumar Dash is a Professor of Marketing & Strategy at the Department of Management of Adamas University (From 2015- 2023). Dr. CK. Was Professor at the Institute of Management & Information Science (Bhubaneswar) (2008-2015), North Odisha University as a Reader and HOD, Department of Management, Hod at Amrapali Institute of Man. Dr. CK has a PhD in Business Administration from Utkal University (2004), an MBA from Berhampur University (1994).  Dr. CK guided 6 Ph.D. scholars and published 27 research papers in refereed journals. During his master, he secured first class first in order of merit from Berhampur University.


 
Research Fields

  • Consumer Behaviour. Digital Marketing
  • Service Marketing
  • Integrated Marketing Communication
  • Retail Management
  • 6. Strategic Management

Teaching

  • 1. Marketing Management (Core)
  • 2. Digital Marketing 3. Service Marketing
  • 4. Integrated Marketing Communication
  • 5. Retail Management
  • 6. Strategic Management

Expertise

  • Mystery shopping
  • Organized Retail
  • Digital marketing strategy
  • and Social Media Marketing

Interests

  • 1. Marketing Management (Core)
  • 2. Digital Marketing 3. Service Marketing
  • 4. Integrated Marketing Communication
  • 5. Retail Management
  • 6. Strategic Management

 
   

Research Fields

  1. Dash. Chinmaya Kumar, Dey. P, & Ray N, Mapping of Socio-economic Condition and Occupational Structure of Patuas in the context of Pattachitra (scroll painting): a study from Bharatpur village in Bankura, West Bengal, India, Manager – The British Journal of Administrative Management (TBJAM), Publisher: Industry Qualifications, The Institute of Administrative Management, UK, August 2022, Vol:58; Issue 153 , ISSN-1746 -1278, p.p 254-265 (ABDC Listed).
  2. Dash. Chinmaya Kumar ; Dey P,& Roy. N, Issues, and prospects of Rural crafts in West Bengal: An Over View, Vidyabharati International Interdisciplinary Research Journal (Special Issues), November 2021, ISSN 2319-4979, p.p. 1923-1933. Indexed in Web Of Science.
  3. Dash. Chinmaya Kumar, & Sabat. Dipti Ranjan, Online shopping changing the definition of convenient shopping: A study on twin city, Cuttack and Bhubaneswar, Odisha, Pratibimba, Volume:21, Issue: 1, January 2021, ISSN 0972-5466, p.p. 33-40. Indexed in Proquest
  4. Dash Chinmaya Kumar & Patra Gouranga : Employer Branding: A perspective of Practicing HR Professional in ITeS Sector in Eastern India, Pacific Business Review, International, Volume 13, Issue4, October 2020, ISSN 0974-438X, Scoups Indexed Journal, P.P. 01-15.
  5. Dash, Chinmaya Kumar. & Patra, Gouranga. Employer Branding – Strategy for Talent Retention @ITeS in Eastern India, Pratibimba, Volume:20 Issue: 2, July 2020, ISSN 0972-5466, p.p. 39-46. Indexed in Proquest.
  6. Dash, Chinmaya Kumar.K & Tripathy Prabhuram , On line food Ordering among University goers in Odisha: A Study on consumer Perception, Pratibimba, Volume 20, Issue: 1 January 2020, ISSN 0972-5466 p.p. 33-39. Indexed in Proquest
  7. Dash C.K & Patra Gouranga, Digital Employer Branding for Enabling Gen Y in the ITeS Sector in Eastern India, PRABANDHAN: Indian Journal of Management, Volume 12, Issue No: 3, March 2019,ISSN 0975-2854,P.P 47-59 Indexed in Scopus: Rank: 111/195
  8. Dash, Chinmaya Kumar..K & Tripathy Prabhuram Social Media Advertising: A study of Awareness, Attitude & Responsiveness by Indian Youths, International Journal of Research and Analytical Reviews, Special Issue, ISSN 2349-5138, E-ISSN 2348-1269, January 2019.p.p.278-285. UGC Care.
  9. Dash Chinmaya Kumar & Mohapatra Nihar, Rural Retailing for grocery Items: An Empirical Study, Asian Journal of Management Volume No. 9 Issue- 04, ISSN 0976-495X, Oct-Dec 2018, p.p.1-6.
  10. Dash Chinmaya Kumar & Mukherjee Indranil, Digital Employer Branding for Enabling Gen Y in ITES sector in India, Sumedha: Journal of Management, Referred Journal of CMR College of Engineering & Technology, Volume 7, No-4 ISSN: 2277-6753, October – December 2018, 47-59.
  11. Dash Chinmaya Kumar & Patra G., Go green an analysis of consumer perception at Metropolitan City, Pratibimba The Journal of IMIS Bhubaneswar, Odisha, Volume – 18 , No. 2, ISSN 0972-5466, Jul  2018, p.p 23-30.
  12. Dash Chinmaya Kumar & Mohapatra Nihar, Channing Landscape of Rural Retailing with special Reference to Odisha, IJEMR –- Vol 8 Issue 06 - Online - ISSN 2249–2585 Print - ISSN 2249-8672, June 2018, p.p.1-7.
  13. Dash Chinmaya Kumar & Patra Grouranga , Television advertisement and its impact on Teenagers Buying Behaviour- A study in Barasat, Kolkata, Parikalpana, KIIT Journal of Management, ISSN 0974-2808, July – Dec-2017, p.p.58-66.
  14. Dash Chinmaya Kumar, A Study of Hospital Service quality Perceptions International Journal of Engineering and Management Research, ISSN 2250-0758,March 2017, p.p.107-113.
  15. Dash, Chinmaya Kumar, Valuable Content Marketing, Pratibmba, The Journal of IMIS Bhubaneswar, Odisha, ISSN 0972-5466, June 2013, P. 79.
  16. Dash, Chinmaya Kumar., & Tripathy, P., A study on television Food Advertising and Children buying Behavior in Odisha, RVIM Journal of Management Research, ISSN 0974-6722, Bangalore, 2012.p.p-59-62..

17. Dash, Chinmaya Kumar., & Patnaik, R.N., Branding. in Indian Organized Retailing: An exploratory Study, Apotheosis, Volume-2, Issue-1, The Tirpude’s National Journal of Business Research, Department of Management Studies & Research, Nagpur, ISSN 2249-1589, March 2012, p.p.40-52.

  1. Dash, Chinmaya Kumar., Case study on “Haier: Media planning in Orissa”, New Horizons of Business Thought, Annual Research Journal of GIMS, Odisha. Volume 2, January-December 2010,. ISSN- 0975-6817, p.p.89-96.
  2. Patnaik, R.N., & Dash, Chinmaya Kumar., Branding Imperatives in the wheel of Retailing: Indian Perspective, BIFT’s Journal of International Management & Research, Volume – 1, No.-2, Jan-March, 2009, Badruka Institute of Foreign Trade, Hyderabad, p.p-19-29.

20. Dash, Chinmaya Kumar., The Role of Information Technology in Retailing, National Seminar Souvenir, April 2009, PJ college of Management & Technology, Bhubaneswar, p.p.38-45.

  1. Dash, Chinmaya Kumar., CRM – Implementation in Organized Retail, National Seminar Souvenir, Jan, 2009, Global Institute of Management, Bhubaneswar, p .p- 179-184.
  2. Dash, Chinmaya Kumar., Tourism vision of India, Prabandhan Vol-1,No-1, 2004- The Journal of Dept. Of Commerce & Business Administration, L.N.Mithila University, Dharbhanga, p.p-35-41.
  3. Dash, Chinmaya Kumar., Ethical issues in marketing: A New Dimension and Challenge; Indian Journal of Marketing, Volume: XXIV, Number-12, December 2004, No.-12, ISSN 0973-8703, p.p. 9-13 .
  4. Dash, , Chinmaya Kumar. CRM- An approach to modern Marketing, The Management Accountant, The Journal of the Institute of Cost and Works Accounts of India, Volume 38, No.7, July 2003, p.p.549-555.
  5. Dash, Chinmaya Kumar., & Mishra R.N., Role of Service sector in our economy-Indian Management- The Journal of the All India Management Association, A business India Group Publication, vol.-39, No-7, July 2000, p.p.53-57.
  6. Dash, Chinmaya Kumar., Tourism and Travel Industry, ACME, The Journal  Amrapali Institute Management & Computer Application, Haldwani, Nainital, Volume-2, No.-2, August, 2003, p.p.22-25.
  7. Dash, Chinmaya Kumar., Advertising on the web, Information Technology in Management Beyond Boundary, International Conference Volume, IMIT, Cuttack, November 2001, p.p. 182-188.
  8. Dash, Chinmaya Kumar., E-Marketing – A Success to Business, Management Beyond boundary, International Conference Volume, Regional College of Management, Bhubaneswar, March 2001, p.p. 83-87.

29. Dash. Chinmaya Kumar, From Visit India to Explore India- Management Insight, The Journal of IPSAR, Cuttack, Publication, January, 2000,p.p.10-12.

30. Dash. Chinmaya Kumar, Time Management- Management Insight-The Journal of IPSAR, Cuttack, vol.No.3, June 2000, p.p.15-16.